New Wash Rich
Hair dreams do come true.Wake up to New Wash (Rich). Moisture and weight work with your texture instead of against it. Rich has a new look! Hello, 8-oz pouch. It’s resealable, it hangs, and it’s made of 63% less plastic than the bottle (no more carton)!
Shampoo is the problem
Detergents found in shampoo strip your scalp of its protective oil barrier. Stripped scalps overcompensate and produce more oil, and oil sends you back to the shower. We call this the wash, grease, repeat cycle.
New Wash is the solution
New Wash cleanses without detergents. No detergents means scalps aren’t overproducing oils to compensate for what was stripped away. Healthy, hydrated hair remains balanced, also eliminating the need for conditioner.
Transforms your hair
For every hair type
Saves you money
One bottle of New Wash does the work of shampoo and conditioner. Plus, healthier hair needs less post-shower products to manage concerns.